Jeff Cobb has worked in the field of lifelong learning, continuing education, and professional development for more than 20 years. He is a co-founder and managing director of Tagoras, a firm that helps organizations in the learning business increase the reach, revenue, and impact of their offerings. He is also the author of Leading the Learning Revolution: The Expert's Guide to Capitalizing on the Exploding Lifelong Education Market and Shift Ed: A Call to Action for Transforming K–12 Education. Last, but far from least, he is a dedicated lifelong learner – and always trying to become a better one.